illustrate inc Announces the Appointment of Brian Holness to Head the Business Development Team

Toronto, CANADA, October 15, 2004 - Zahir Dhalla, President and CEO of illustrate inc, a leading developer of policy illustration solutions to the life insurance industry, is pleased to announce that Brian Holness has joined the illustrate inc team as Vice President, Business Development.

Mr. Holness brings with him over 35 years of experience in the individual life insurance sector. During this extensive career, Brian held a number of senior positions at a major multi-national life insurance carrier. Among his numerous accomplishments, Brian possesses a successful track record in running large scale I.T. projects in Health and Living Benefits, Individual Life and Wealth Management product lines. Brian's experience also includes over 15 years of managing and developing sales technology at a major life insurance company. In his new position with illustrate inc, Brian will contribute in the development of new strategies and products to serve our marketplace and will spearhead a number of product initiatives.

"Brian's broad base of experience in the Canadian Life insurance marketplace coupled with his expertise in the Living Benefits sector, a current area of focus for us, will be instrumental in accelerating our business and product development efforts," commented Zahir Dhalla, President. "His extensive knowledge and expertise will help guide illustrate inc to a bright future as the company continues its path to expansion within North America," he continued.

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About illustrate inc

Founded in 1989, illustrate inc is a leading software and service provider for the Canadian life insurance industry. illustrate inc’s mission is to assist Canadian life insurance companies meet their sales and service needs through the design and delivery of modular policy illustration solutions using advanced technology. illustrate inc is a privately held company headquartered in Toronto. Working in partnership with leading insurers, illustrate inc has established a reputation for delivering innovative policy illustration solutions on time and within budget. For more information, visit the company’s web site at www.illustrateinc.com .