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Who We Are.
illustrate inc was founded by Zahir Dhalla,  in 1989 to create and provide software solutions to meet the sales and service needs of the Canadian life insurance industry. Specifically, life insurance policy illustration systems. Over the years our illustration systems have been adopted by numerous well-known Canadian insurance companies.

Illustrate Inc.


The key to our success is our people. Principally drawn from insurance and software businesses, our team brings competencies specific to the business needs of our clients. To your life policy sales and product management project we bring a complete inventory of capability in:

  • marketing of insurance products & concepts
  • actuarial knowledge and accreditation
  • system design and architecture
  • programming in several computer languages
  • insurance product design
  • insurance administration systems
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